We generate value and growth for our clients by turning their digital marketing expenses into impactful and profitable data-driven investments.
All our products
Programmatic TV or Precision Marketing while maximizing reach
Moulinex, one of Groupe SEB’s brands, faces key challenges in raising awareness of its various products in a highly competitive environment. Groupe SEB has historically capitalized on linear TV broadcasting in order to work on product awareness with a large audience.
To increase awareness of the Companion product and optimize TV media investments, we suggested to Groupe SEB a first Programmatic TV activation.
We chose Xandr-Adkymia‘s Programmatic TV offer, which allows us to manage the campaign from A to Z: advertiser’s brief, validation of the media plan, validation of the film by the French Advertising Regulation Authority, monitoring of spot purchases and reporting, as well as the installation of a pixel on the advertiser’s site to measure the incrementality of the web traffic following the TV campaigns.
We also decided to activate only France Télévisions’ inventory, which provides access to premium airspace and excellent coverage of the French population.
Thanks to this method, we were able to broadcast a live commercial during a classic television program (i.e. on the “linear” television inventory), paying only for the impressions of the commercial made on a precise target defined by the Groupe SEB.
Thanks to this campaign, Groupe SEB was able to measure and attribute the visits generated on the Moulinex website to a TV ad, via a drive-to-web pixel.
It also allowed us to invest solely in TV audiences, which are key for the Companion product.
2M+
TV contacts on target audiences
2 to 3
Media buying costs on average 2 to 3 times lower than traditional buying methods
This collaboration with Groupe SEB was rewarded with two great recognitions:
