Since 1967, the Pierre & Vacances-Center Parcs group has played a pioneering role in the European tourism landscape.
Today, one of the group’s main challenges is to collect new and qualified optin registrants in order to continue to offer a qualitative and personalized customer experience. To meet this challenge, Numberly helped Pierre & Vacances orchestrate The Summer Road campaign, whose main objective is to collect and transform during the summer period by highlighting the Pierre & Vacances experience.
In the difficult context of COVID, the goal was also to reassure customers about sanitary measures.