Groupe SEB is a French company and the world leader in small domestic appliances. Its most notable brand is Tefal, a brand specialized in non-stick cookware.
Like most domestic appliance companies, the majority of its products are sold by third-party distributors. These entities ultimately own Tefal’s transactional data, leading to a lack of visibility for the brand in understanding who buys these products.
Most importantly, Groupe SEB’s challenge lies in measuring how effective and impactful digital campaigns are on retailer sales and to what extent these digital activations generate incremental sales both in traditional and digital retailers.
Thanks to Numberly’s data expertise and status as a trusted 3rd party, the company partnered with key retailers, both traditional and digital.
2 key questions:
- How to track sales?
- How to measure the additional sales actually generated by a programmatic campaign?