In this particular period of quarantine, more than ever before, communicating with customers is a challenge for brands. Which tone should brands adopt? How do they adapt communications to the current context? What will be the consequences on brand image? In this context, maintaining the link with prospects and customers is essential. The use of social networks has increased by 61% in confined areas (Kantar/TNS Sofres – 26/03/2020), digital channels remain the best way to continue to maintain the interest of its prospects and customers in order to best prepare for the post-confinement period. We have prepared some answers to questions that all brands are asking themselves today: how do they continue to engage their prospects and customers by conveying the values that are dear to their brand? And how to prepare for the post-confinement period by relying on its 1st party data assets?
The cookies that are used on this website allow us to:
- offer you an enjoyable experience, whether on our website today or throughout our conversations in the future.
- identify your interests on our website and better measure our audience (we like numbers!)
What do you want to do?