As a Marketing Technologist, Numberly assists FMCG players in their transition towards better customer knowledge. The first brick in this transition is the creation of a brand’s own data asset: first-party data allows marketing to become more relevant and effective.
With the creation of a CRM database structured around nominative data (first name, last name, email address, etc.) and/or a CDP structured around non-nominative data (browser cookies, device ID, etc.), brands now have all the tools they need to transform their digital media, web traffic or relational programs into first-party data. The relationship between a brand and its consumers becomes even more intimate when these two types of data are collected and reconciled: nominative and non-nominative. The technologies of our agency enable this reconciliation of multiple digital identities around an individual, which makes targeting more precise and considerably improves the relevance of effectiveness measures and customer studies. This approach, which places individuals at the heart of any marketing action (CRM or media), is called People-Based Marketing.