Programmatic CRM
Leveraging programmatic channels to address customers in a more relevant way, in an omnichannel environment
The CRM and media worlds have changed.
Today, not considering them as strongly interconnected and interdependent might result in a big impact and efficiency loss, as well as gaps of coherence & continuity in the relationship between the brand and its customers.
Programmatic CRM brings practical answers to this challenge and helps bridging the gap between the 2 worlds.
How to start simple while building long-term?
- Data onboarding activation use cases: gateway between CRM & media worlds, simple enabler to start extending CRM actions in programmatic, or for media campaigns to become people-based and measurable.
- Omni-channel activation use cases: deploy longitudinal activation programs, leveraging any channel, online or offline, from print to programmatic audio, orchestrated around individuals and in-real-time, natively with real incrementality, with coherent multi-touch points personalization.
Reactivator
CLV Maximizer
The added value of our agency
A tech mindset and a CRM culture
A mix of proprietary solution & strong ties with the ecosystem to maximize reach, touchpoints & impact
Focus on incrementality
Real-time dashboards fed by granular and daily evolution of incrementality, at any level of the conversion funnel in order to assess the optimal treatment for each segment
People-based omni-channel approach
Proprietary machine-learning algorithms and dedicated trading desk to drive real outcome