Digital marketing for HR Certificate

Comprised of 3 half-days, this certificate for HR teams aims to provide the keys to understanding the digital marketing ecosystem and its professions. It will help you understand both the business and human challenges of digital marketing. It will enable you to find answers to the challenges of organization and interaction within your company, so that you can support your organization in the best possible way.

L'essentiel

FORMAT

100% remotely

DURATION

12 hours
3 half-days

PRICE

€1500 (excl. taxes)
+ optional individual coaching

NEXT SESSION

Spring 2024 or on request

Discover the program

The Digital Marketing for HR training program

An intensive 3 half-day program to update your knowledge and skills and build solutions to a real-life business case through interaction.

1. Customer and digital challenges

- Understanding the customer challenge: from market orientation to relationship marketing
- Explore the trends reshaping the digital ecosystem
- Collecting data, an essential prerequisite for orchestrating marketing campaigns
- Building an activation strategy
- Measuring the impact of a data marketing strategy

✔️ Objective: Understand how digital is a key growth lever for a company.

2. The link between digital and data professions

- Digital Marketing professions: overview and presentation
- Case studies on digital marketing professions and expertise
- On the road toappropriation: Design thinking workshop

✔️ Objective: Discover how digital and data professions fit together.

3. The impact of HR on digital issues

Workshop around the following topics:
- How are behaviors more important than organization?
- What influences interactions within the company? 3 concepts to explore:
- Leadership and management
- Conditions for creating innovation
- Conditions for creating trust

✔️ Objective: use your HR know-how to transform behaviours to meet the challenges of digital technology.

Key contributions of this course

Defining digital marketing, its scope, its operational and organizational challenges

Understanding the entire data marketing value chain: Collection - Activation - Measurement

Knowing and understanding the digital marketing professions and their specificities

Challenge your company's digital organization and identify the most common pitfalls

The pedagogical approach of the training

Flexible

A 100% remotely format
Synchronous group course and asynchronous individual course

Rhythmic

Innovative teaching methods
Real use cases, virtual meet-up, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

Learn more

Who is this training for?

Are you working on human resources issues ? Is digital marketing one of your organization’s challenges ? This certificate will give you a better understanding of the digital marketing ecosystem, enabling you to better support your teams, challenge the organization in place and identify the most common pitfalls.