Digital Media Certificate

Do you need to build a digital media plan? Would you like to better control and manage your media investments? The aim of this certificate is to help you master the key stages of a successful media strategy and interact effectively with all the players in this ecosystem.

The essentials


100% remotely
Inter-company or Intra-company format


5 half-days


€2490 (excl. tax)
+ optional individual coaching



Digital Media training program

5 pragmatic, interactive sessions to help you master the key stages of a successful media strategy and interact effectively with all the players in the ecosystem.

1. Placing digital in the media mix

- Marketing issues : awareness, consideration, lead gen, conversion...
- What is a media plan?
- Combining ON et OFF : Media Planning concepts
- Introduction to the advertising ecosystem : overview of players (Advertising Network, Publishers, Media Agencies)
- Omnichannel media planning trends and developments
- From Media planning to Media Buying : purchasing methods
-The different paid/owned/earned digital media paid/owned/earned
- The right questions to ask to build an effective media campaign

2. Understanding and exploiting different channels

- Walled garden vs. open Internet
- Search: how to buy, advertising, the main players
- Social: the main platforms, their maturity, available tools
- Programmatic: the different players (DSP, SSP, Data provider...) and accessible formats: VOL / Banner / audio / TV / DOOH
- Current trends: Retail Media, Carbon Footprint et Privacy

3. Building and orchestrating your media strategy

A guide to the main stages of a digital media strategy to build or challenge your media brief.
- Audience: how to qualify?
- Targeting: how to target?
- Planning: how to orchestrate?
- Campaign objectives
- The central role of measurement
- The technological fundamentals as enablers of effectiveness:
• Tag container, tagging plan, cookies...
• From tracking to trafficking

Introduction to the importance of measurement

4. Now it's your turn! Practical workshop on the platform of your choice

- Focus on a media platform (2 hours - In sub-groups led by an expert)
- Your choice of one of these platforms:
Social: Facebook Business Manager
Display: DV360
Search: Google Ads, Amazon Sponsored

5. Measuring, managing and optimizing your media plan Measurement and indicators

La mesure et les indicateurs
-Effectiveness measurement: Full funnel management
- Which indicators for which objectives
- Knowing the essential KPIs for measuring a media campaign Measurement methods
- Identifying your target audience
- The three main measurement methods: MMM / Attribution / Incrementality
- Method for calculating profitability
- Measuring the difference

How can I collaborate successfully with my agency?
Key elements of a successful tender

The key benefits of this training

Understand the media ecosystem and the place of digital in the Media Mix

Make the most of digital media channels

Build and orchestrate your own media strategy

Measure, manage and optimize your long-term media plan

The training approach


100% remote format
Synchronous group sessions
(5 live sessions - 25h) and individual asynchronous sessions (4h)


Innovative teaching methods
Real-life use cases, virtual meet-up, office hours with speakers


Limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

You have the following responsibilities: Acquisition Manager / Communications Manager / Media & Digital Marketing Manager / Global Head of Media / Precision Marketing / Global Online Media & Paid Search Manager?

Or: Social Media Project Manager / Digital & Performance Manager / Paid Media Specialist / Marketing Effectiveness Lead / Senior Media Specialist / Traffic Manager / CMO, CDO?

Do you need to build a digital media plan?

Would you like to challenge or consolidate your programmatic media activations?

Do you need to better understand, control and manage your media investments?

Would you like to improve your skills through practical exchanges with experts and colleagues over 5 pragmatic half-days?

This course is for you!

Prerequisites for registration (single- and multi-company format): activation issues and knowledge of the fundamentals of media activation (omnichannelity, distinctions between paid/owned/earned media, etc.)

Edwyn Gielen

Media trading director



Digital Media Strategies


Omnichannel Activation

Laure Gery

Head of programmatic



Business strategy


Marketing strategy


Pharmaceutical sector

Alexandre Duban

Senior Media Trader



Media strategies


Social networking


Campaign management

Elodie Dupin

Programmatic Media trader

Media and data strategies


Acquisition and loyalty


Branding and performance

Pierre Faucheux

Media Trading Lead



Social networks


SEA, Amazon, Video


Programmatic and Segmented TV

Sophie Schanker

Senior Media Trader

Media and data strategies


Display activation


Addressable TV and video


Display activation

Louis Mezou

Media trader

360° media strategy


Full funnel activations


Social network advertising


Programmatic display

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