Retailers (whether pure players or not) are now key players in digital advertising, both in display and search. The certificate aims to provide all the keys to exploiting the opportunities offered by retail media, a world that has become unavoidable and now accounts for over 10% of the total French digital advertising market, according to the SRI UDECAM e-advertising observatory.
1. Data Collaboration Ecosystem, online and offline
- - Define the universe, the issues and the challenges of Data Collaboration
- - Market size and growth
- - Players mapping in the Data Collaboration ecosystem
- - Trilateral relationships and partnerships development