We generate value and growth for our clients by turning their digital marketing expenses into impactful and profitable data-driven investments.
All our products
FORMAT
100% remotely
DURATION
20 hours
4 half-days
PRICE
€1750 (excl. taxes)
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Retailers (pure players or not) are now key players in digital advertising, both in display and search. The certificate aims to give all the keys to harness the opportunities offered by the retail media, an indispensable universe that represents more than 8% of the total French digital advertising market according to the SRI UDECAM e-Advertising Observatory.
Understand the Retail Media ecosystem both online and offline, the players and the structure of the Retail Media market
Identify best practices for data activation and relevant use cases: audience targeting, addressability, programmatic trading
Understand the challenges and key success factors of Brand/Distributor partnerships
Know and master the efficiency measures and metrics (KPI) of Retail Media: ROI, ROAS, uplift
It is intended for brands and manufacturers, both for people in marketing, sales or digital teams: Account Executive, Account Manager, Brand Relationship Manager, Trade Marketing Manager, Category Manager, Chief Brand Officer, Product Manager, Branding manager, Digital Manager (perf / branding), Digital Content Manager, Insights & data analyse, Business Analyst.
Leverage data to make marketing actions more useful, relevant and targeted for consumers and more effective and measurable for brands and retailers. 
From the academic world, passionate about Digital Marketing, member of the Board of Directors of Kering and Groupe SEB
·Skills: digital marketing and advertising, business strategy and e-commerce
My vision of marketing is to take the best of research, psychology, and data science.
15 years of experience in Marketing, Sales and Strategy including more than 10 years at BNP Paribas Fortis, including as CMO
·Skills: business strategy, pricing, digital marketing and customer engagement
As Clive Humby said in 2006, "Data is the new oil". It is essential to learn collectively how to work with this data so that marketing is above all a facilitator for the consumer and a vector of efficiency for companies, regardless of their size or sector.
Recognized specialist in Relationship Marketing and Data Mining, frequent guest at academic and professional conferences
·Skills: marketing strategy, business intelligence, customer retention and satisfaction
Personal and behavioral data is essential to appropriately activate all off and online marketing levers and thus create a privileged relationship between a brand and its consumer.
More than 15 years of specialized data expertise serving about fifty advertisers in the banking/insurance, retail and luxury sectors…
·Skills: Data Marketing strategy, DMP, RTB
Dialogue between the business and academic worlds brings value to client strategies and gives meaning to digital marketing.
Over 10 years of experience in customer marketing. One foot in academia, one foot in business, after a PhD in Marketing. His research work has been published in Europe and the USA. Guest professor in schools and universities (Dauphine, EM Lyon, IAE Lyon...)
·Skills: relationship marketing, omnichannel strategy, insight & analytics
Passionate about digital marketing, I enjoy creating and implementing omnichannel strategies in dynamic, competitive environments.
More than 15 years of experience in Marketing, Sales and Strategy at international level (focus on Europe, Middle East)
·Skills: Business strategy, data marketing, customer engagement, and e-commerce
Good data governance (transparency, security, simplicity...) is a major determinant of people's trust. And there is no sustainable market without trust.
23 years of experience, first in audit, then in banking. Data Protection Correspondent at Numberly since 2008, then DPO since 2018
·Skills: Data processing compliance, GDPR, cookie policy
More than ever, mastering prospect/customer data is at the heart of value creation strategies for brands. Knowing your prospects/customers, anticipating their needs, finding the best conversion levers and reinforcing loyalty are the crucial challenges we face every day alongside our clients.
15 years of experience in Marketing Acquisition, Ecommerce, Loyalty and Customer Lifetime Value development
·Skills: strategy, consulting, ROI management, data marketing, media sector
