Retailers (pure players or not) are now key players in digital advertising, both in display and search. The certificate aims to give all the keys to harness the opportunities offered by the retail media, an indispensable universe that represents more than 8% of the total French digital advertising market according to the SRI UDECAM e-Advertising Observatory.
1. Retail Media Ecosystem, online and offline
- - Define the universe, the issues and the challenges of Retail Media
- - Market size and growth
- - Players mapping in the Retail Media ecosystem
- - Trilateral relationships and partnerships development