You know that data is a major issue for your environment and that it is not fully exploited in your company? You think it is a key asset in your digital marketing strategies and you need to better understand, better control and better manage your investments? You feel like your agency may not be telling you everything? Would you like to improve your skills through a pragmatic and concrete exchange with experts and colleagues? This course was made for you.
It is intended for people who are passionate about marketing or face strategic questions and issues in this field. It will help you to better understand the terms and the technological and business stakes of data marketing, particularly by giving you the keys to understanding and the best practices to design, expend and then execute your data-driven marketing action plans (collection, analysis and activation).
Knowledge of the relationship marketing fundamentals is required for registration.