NUMBERLY ACADEMY

Data Marketing Certificate

Essential information

FORMAT

100% remotely

DURATION

20 hours
4 half-days

PRICE

€1750 (excl. taxes)
+ optional individual coaching

Our participants testify

Awareness of the power of data. Original and very nice course format despite the distance. A big thank you to all the speakers.

Instructive and inspiring.

I particularly liked the peer coaching, which allowed exchanges on the human and organizational sides in addition to the technical subjects.

Certificate NPS: 75 | Satisfaction rate: 4,5/5

Data Marketing course program

An intensive 4 half-days program to update your knowledge and skills and build in interaction solutions to a real business case

1. Real-time marketing issues

- Overview of the data and digital ecosystem and marketing automation tools on the market
- Analysis of the programmatic ecosystem
- Relational marketing challenges in a connected world

✔️ Objective: to have an exhaustive knowledge of the market context and the MarTech ecosystem.

2. Data collection and customer acquisition

- Challenges of building a first-party data asset
- New customer acquisition
- Lifetime value development

✔️ Objective: master the technological foundations, tools and management of data marketing projects and develop best practices for data collection and customer acquisition.

3. Omnichannel Data Activation

- People-based marketing strategies
- Personalization and targeting
- What is the effective combination between CRM and programmatic ?
- Customer Data Platform (DMP) best practices, mobile messaging (conversational, RCS, drive-to-store), media trading use cases (DCO, Retail Media, TV, Audio...), focus on Data Partnerships (2nd party)

✔️ Objective: master the methodologies and implementation of data activation in relational and programmatic strategies. From design to execution.

4. Transparency and effectiveness measurement

- Data analytics methods and tools
- Monitoring the omnichannel data activations’s ROI
- Which KPIs to reconcile short term and long term?
- What is the environment for innovation in data marketing?
- Peer-coaching session (2 heures): learning about your challenges based on peer feedback

✔️ Objective: Manage and measure the effectiveness of Data Marketing investments. Develop a test & learn logic in companies thanks to digital.

The 4 key contributions of this course


You will know all the keys to data-driven marketing to interact and understand this colleague who uses 10 acronyms a day!


You will be able to make a self-diagnosis, an inventory of digital marketing in your company to challenge your action plan.


You will be able to better manage your investments and critically assess your ROI: you will no longer respond in the same way to your media agency!

You will be even more innovative while defining the right priorities: beyond tools and technologies, you will develop a new way of doing things!

The approach of the course

Flexible

A 100% remotely format
Synchronous group course (4 live sessions - 16h) and asynchronous individual course (4h)

Rythmic

Innovative teaching methods
Real use cases, virtual meet-up, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

Who is this course for?

You know that data is a major issue for your environment and that it is not fully exploited in your company? You think it is a key asset in your digital marketing strategies and you need to better understand, better control and better manage your investments? You feel like your agency may not be telling you everything? Would you like to improve your skills through a pragmatic and concrete exchange with experts and colleagues? This course was made for you.

It is intended for people who are passionate about marketing or face strategic questions and issues in this field. It will help you to better understand the terms and the technological and business stakes of data marketing, particularly by giving you the keys to understanding and the best practices to design, expend and then execute your data-driven marketing action plans (collection, analysis and activation).

Knowledge of the relationship marketing fundamentals is required for registration.

Yseulys Costes
Co-founder & CEO

Leverage data to make marketing actions more useful, relevant and targeted for consumers and more effective and measurable for brands and retailers.

From the academic world, passionate about Digital Marketing, member of the Board of Directors of Kering and Groupe SEB

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Skills: digital marketing and advertising, business strategy and e-commerce

Nicolas Filatieff
Managing Director

My vision of marketing is to take the best of research, psychology, and data science.

15 years of experience in Marketing, Sales and Strategy including more than 10 years at BNP Paribas Fortis, including as CMO

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Skills: business strategy, pricing, digital marketing and customer engagement

Guillaume Floquet
Chief People Officer

I have a boundless motivation to understand relationships, the complexity of interactions and their impact on a group's culture.

29 years of experience, including 16 years as HR Director at JP Morgan, AXA IM and HR Director of the AXA Group, followed by 5 years of executive coaching and support in HR and innovation

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Skills: management, governance, cultural transformation, innovation and coaching

Thibaut Munier
Co-founder & COO

As Clive Humby said in 2006, "Data is the new oil". It is essential to learn collectively how to work with this data so that marketing is above all a facilitator for the consumer and a vector of efficiency for companies, regardless of their size or sector.

Recognized specialist in Relationship Marketing and Data Mining, frequent guest at academic and professional conferences

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Skills: marketing strategy, business intelligence, customer retention and satisfaction

Sandra de Brito da Costa
Executive Director

Personal and behavioral data is essential to appropriately activate all off and online marketing levers and thus create a privileged relationship between a brand and its consumer.

More than 15 years of specialized data expertise serving about fifty advertisers in the banking/insurance, retail and luxury sectors…

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Skills: Data Marketing strategy, DMP, RTB

Laure Gery
Head of Programmatic

Making data the focus of our action plans and leveraging the richness of the programmatic ecosystem to develop multi-channel strategies that generate engagement and increase customer value.

10 years of international experience in supporting our clients' data strategies, from acquisition to loyalty and retention

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Skills: marketing strategy, business strategy, RTB, pharma sector

Julien Chailloux
Executive Vice President

Stepping out of your comfort zone is essential to remain an expert and to be able to move projects forward with technicality, pragmatism and innovation.

Over 20 years of Data and RTB expertise within the group, including the creation, development and management of this activity at Numberly

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Skills: project management and development, Big data, RTB and DMP

Grégoire Bothorel
Head of Research

Dialogue between the business and academic worlds brings value to client strategies and gives meaning to digital marketing.

Over 10 years of experience in customer marketing. One foot in academia, one foot in business, after a PhD in Marketing. His research work has been published in Europe and the USA. Guest professor in schools and universities (Dauphine, EM Lyon, IAE Lyon...)

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Skills: relationship marketing, omnichannel strategy, insight & analytics

Catherine Marion
Content Marketing and Communication Manager

Putting content, data and innovation at the service of customer relations

More than 10 years of marketing expertise in various sectors (especially banking and retail)

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Skills: CRM, Data Marketing, Customers engagement and retention

Dorothée Lacroix
International Managing Director

Passionate about digital marketing, I enjoy creating and implementing omnichannel strategies in dynamic, competitive environments.

More than 15 years of experience in Marketing, Sales and Strategy at international level (focus on Europe, Middle East)

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Skills: Business strategy, data marketing, customer engagement, and e-commerce

Charlotte Lucien
Head of Legal

Data is an essential business asset. Like any resource, it is not inexhaustible and must be treated with diligence. This is what I do on a daily basis.

8 years of experience in legal departments of French and international groups

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Skills: privacy & data protection

Loïc Bodin
Managing Director Benelux, Germany & Asia

Thinking, implementing and monitoring data strategies according to their impact on marketing efficiency and sales. Strengthening the relationship between companies and their customers, bringing CRM and media together and innovating partnerships between brands and retailers.

12 years of international experience in data strategy consulting and execution, lecturer at the Sorbonne Abu Dhabi, author of 2 books on digital strategy

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Skills: consulting, strategy, international projects, pharma, luxury, FMCG, insurance

Philippe Delieuvin
DPO

Good data governance (transparency, security, simplicity...) is a major determinant of people's trust. And there is no sustainable market without trust.

23 years of experience, first in audit, then in banking. Data Protection Correspondent at Numberly since 2008, then DPO since 2018

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Skills: Data processing compliance, GDPR, cookie policy

Margot Rivière
Marketing Executive

More than ever, generating customer engagement has become key for brands. Data marketing provides us huge opportunities to create a more relevant and individualized dialogue to achieve it.

More than 8 years of experience in marketing strategy and CRM, serving clients from various sectors, to help them meet their collection and retention challenges

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Skills: acquisition and retention strategies, data marketing, CRM

Julien Beytout
Product Strategy Director

More than ever, mastering prospect/customer data is at the heart of value creation strategies for brands. Knowing your prospects/customers, anticipating their needs, finding the best conversion levers and reinforcing loyalty are the crucial challenges we face every day alongside our clients.

15 years of experience in Marketing Acquisition, Ecommerce, Loyalty and Customer Lifetime Value development

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Skills: strategy, consulting, ROI management, data marketing, media sector

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