Comprised of four half-days, the Data marketing certificate is an intensive program designed to update your knowledge and skills in the world of data and digital marketing. It will enable you to understand the market’s best practices for collecting your first-party data and activating it in your customer strategies.
1. Real-time marketing issues
- Analysis of the programmatic ecosystem
- Relational marketing challenges in a connected world
✔️ Objective: to have an exhaustive knowledge of the market context and the MarTech ecosystem.