The CRM and media worlds have changed.
Today, not considering them as strongly interconnected and interdependent might result in a big impact and efficiency loss, as well as gaps of coherence & continuity in the relationship between the brand and its customers.
Programmatic CRM brings practical answers to this challenge and helps bridging the gap between the 2 worlds.
How to start simple while building long-term?
- Data onboarding activation use cases: gateway between CRM & media worlds, simple enabler to start extending CRM actions in programmatic, or for media campaigns to become people-based and measurable.
- Omni-channel activation use cases: deploy longitudinal activation programs, leveraging any channel, online or offline, from print to programmatic audio, orchestrated around individuals and in-real-time, natively with real incrementality, with coherent multi-touch points personalization.