NUMBERLY ACADEMY

AI & Gen AI Certificate

Understanding and identifying opportunities to optimize your marketing strategy

The “AI & GEN IA: understanding and identifying opportunities to optimize your marketing strategy” certificate, comprised of 9 hours of lectures spread over 3 half-days, is designed to give you the keys to a better understanding of the challenges and applications of the revolution currently being driven by artificial intelligence technologies, particularly generative intelligence, in marketing.

Over the course of three sessions, our expert speakers will take you through the evolution of these technologies, their applications in marketing and their limits, and look ahead to possible implementations of these solutions within your company.

The essentials

FORMAT

100% remotely

DURATION

15 h
3 half-days

PRICE

€ 1550 (excl. taxes)
+ optional individual coaching

NEXT SESSION

Autumn 2024

The AI & GEN AI course program

A program spread over 3 half-days to explore the evolution of artificial intelligence in marketing and identify possible use cases for your organization.

1. From Turing to ChatGPT: back to the future of AI

  • - Context and definitions
  • - Understanding the different types of AI (generative / predictive...)
  • - Origins and developments

3. Organizational challenges and limits of AI

  • - Operating model
  • What are the prerequisites for meeting AI challenges? : resources, tools, teams
  • - Limits
  • Ethical, legal and environmental issues
  • Pitfalls to avoid : the not-so-good ideas of AI

2. AI in marketing: technologies and uses

Discover the big questions AI can answer:
  • - What : What is the best content variation for each individual? Which product recommendation?..
    • - Who : Who is most likely to be receptive to my communication?
      • - How and when : When should I address my customers individually? What is the optimum sales pressure to apply to each individual? Which message sequence?
        • - Insight and analysis

The 4 key contributions of this course


Understand the concept of Artificial Intelligence (generative / predictive...), its scope and its evolution


Discover how AI can be applied to marketing professions to identify the most relevant uses for your organization


Identify prerequisites (organizational, technical, legal, etc.) for leveraging these technologies and applications


Understanding the limits and risks of AI

The approach of the course

Flexible

A 100% remotely format
Synchronous group course (3 live sessions - 9h) and asynchronous individual course (6h)

Rythmic

Innovative teaching methods
Real use cases, virtual meet-up, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

Are you interested in the subject of artificial intelligence?

Would you like to gain a better understanding of what this term covers, and the different models associated with it?

Would you like to know more about the potential applications of these technologies for your company?

Are you wondering about the limits and risks of these solutions?

This course is designed for you.

 

Prerequisites for registration (single and multi-company format) : None

Thibaut Munier

Co-fondateur & COO

Marketing strategy

·

Business intelligence

·

Customer loyalty

·

Customer satisfaction

Grégoire Bothorel

Head of Research

Relational marketing

·

Omnichannel strategy

·

Insights

·

Analytics

Manon Courrone

Data Science

·

Real Time Bidding

·

Modelling (NLP)

Annia Champsaur

Sustainability

·

Digital Marketing

·

Artificial Intelligence

Discover our other certificates

All of our certificates are available in