CRM Reloaded Certificate

Composed of three sessions and an individual workshop, the CRM Reloaded certificate is an intensive program that will enable you to :
– Master new ways of accessing data to better target and measure the impact of your CRM activations
– Identify the different avenues for innovation in your CRM strategy to make the difference
– Optimize relationship quality and efficiency levers with AI and GenIA for more sustainable marketing

About the course

FORMAT

100% remote

Available on an inter and intra-company basis

DURATION

3 and a half days
+
Individual workshop

PRICE

€1,750 (excluding taxes)

NEXT SESSION

March 2025 / On-demand

Discover the program

CRM Reloaded training program

1. A data-first CRM

- The new playgrounds of customer data
- Upgrading your first-party strategy
- From ownership to access: how to leverage the opportunities offered by Data Collaboration?

✔️ Objective: Master the new ways of accessing data in a rapidly changing context

2. An enhanced CRM

- How can CRM activation make all the difference?
- Innovation opportunities brought about by AI and Gen AI in CRM
- Experimental and incremental: towards a more measurable CRM

✔️ Objective: Identify areas for innovation in CRM activation to make a difference

3. A conscious CRM

- How can we restore the relationship quality back at the heart of CRM?
- How can AI help us reinvent the way we listen to our customers?
- How can we make CRM, a channel for precision and education, essential for more sustainable marketing?

✔️ Objective: Identify the use cases relevant to the deployment of a more impact-aware CRM in the broadest sense

4. Individual workshop

- My Takeaways: Peer coaching on your CRM challenges

✔️ Objective: Concept assimilation and application to your challenges and action plans

The 4 key takeaways of this course

Master new ways of accessing data to better target and measure the impact of CRM strategies

Identify the different areas of innovation in CRM activation to make a difference

Optimizing relationship quality with AI and GenIA for more sustainable marketing

Be able to carry out a self-diagnosis to challenge your action plan

Course approach

Flexible

A 100% remote format
Synchronous group course (3 live sessions) and asynchronous individual course

Engaging

Innovative teaching methods
Real use cases, virtual meet-ups, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, during live sessions with a Numberly expert on each theme

Learn more

Who is this course for?

This course is designed for people who are passionate about marketing, or confronted with strategic questions and issues in this field.
It will help you better understand the terms and the technological and business challenges of data marketing, in particular by giving you the keys to understanding as well as the best practices for designing, enriching and then executing your data-driven marketing action plans (collection, analysis and activation).

Prerequisite for registration (inter and intra-company format): a high-level understanding of relationship marketing.