The “AI & GEN IA: understanding and identifying opportunities to optimize your marketing strategy” certificate, comprised of 9 hours of lectures spread over 3 half-days, is designed to give you the keys to a better understanding of the challenges and applications of the revolution currently being driven by artificial intelligence technologies, particularly generative intelligence, in marketing.
Over the course of three sessions, our expert speakers will take you through the evolution of these technologies, their applications in marketing and their limits, and look ahead to possible implementations of these solutions within your company.
