Digital Media Strategy Certificate

Do you need to build a digital media plan? Would you like to better control and manage your media investments? The aim of this certificate is to help you master the key stages of a successful media strategy and interact effectively with all the players in this ecosystem.

The essentials

FORMAT

100% remote
Inter-company or Intra-company format

DURATION

12h
3 half-days

PRICE

€1,550 (excl. tax)
+ optional individual coaching

NEXT SESSION

Fall 2025 / On-demand

Digital Media Strategy's training program

3 pragmatic, interactive sessions to help you master the key stages of a successful media strategy and interact effectively with all the players in the ecosystem.

1. Building and orchestrating your media strategy

• Introduction: the challenges off/onsite
- Budget allocation
- New channels
• Audience: targeting and qualification
• Planning campaign objectives and associated measures
• Planning campaign objectives and associated measures
• Tools/essentials to give your teams: brief template, marketing calendar

2. Measure, manage and optimize your media plan

• Introduction: data & media
• The tech foundations of measurement
• Full funnel management and KPIs
• Performance measurement methodologies
• How can I work successfully with my agency?

3. Individual session with an expert

Format to choose between:
1. Two-stage workshop
• Focus on a media platform (2 hours - In sub-groups led by an expert)
• Workshop on the platform of your choice (1 hour)
- Social: Facebook Business Manager
- Display: DV360
- Search: Google Ads, Amazon Sponsored
- Amazon (retail media, DSP, prime...)
2. Coaching
One-to-one discussion with an expert to address your issues and identify action levers

The key benefits of this training

Understand the media ecosystem and the place of digital in the Media Mix

Make the most of digital media channels

Build and orchestrate your own media strategy

Measure, manage and optimize your long-term media plan

Course approach

Flexible

100% remote format
Synchronous group sessions
(3 live sessions - 9h) and individual asynchronous sessions (3h)

Engaging

Innovative teaching methods
Real-life use cases, virtual meet-up, office hours with speakers

Interactive

Limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

LEARN MORE

Who is it for?

You have the following responsibilities: Acquisition Manager / Communications Manager / Media & Digital Marketing Manager / Global Head of Media / Precision Marketing / Global Online Media & Paid Search Manager?

Or: Social Media Project Manager / Digital & Performance Manager / Paid Media Specialist / Marketing Effectiveness Lead / Senior Media Specialist / Traffic Manager / CMO, CDO?

Do you need to build a digital media plan?

Would you like to challenge or consolidate your programmatic media activations?

Do you need to better understand, control and manage your media investments?

Would you like to improve your skills through practical exchanges with experts and colleagues over 5 pragmatic half-days?

This course is for you!

Prerequisites for registration (single- and multi-company format): activation issues and knowledge of the fundamentals of media activation (omnichannelity, distinctions between paid/owned/earned media, etc.)