Digital Media Certificate

Do you need to build a digital media plan? Would you like to better control and manage your media investments? The aim of this certificate is to help you master the key stages of a successful media strategy and interact effectively with all the players in this ecosystem.

The essentials

FORMAT

100% remote
Inter-company or Intra-company format

DURATION

25h
5 half-days

PRICE

€2,490 (excl. tax)
+ optional individual coaching

NEXT SESSION

April, 2, 4, 7, 9 and 11, 2025

Digital Media training program

5 pragmatic, interactive sessions to help you master the key stages of a successful media strategy and interact effectively with all the players in the ecosystem.

1. Placing digital in the media mix

- Media planning to address marketing challenges
- The on and offlineadvertising ecosystem
- From media planning to media buying: focus on digital media

2. Understanding and exploiting different channels

- Walled garden vs. open Internet
- Overview of digital channels
- Trends: Retail media, carbon footprint and privacy

3. Building and orchestrating your media strategy

- Audience: targeting and qualification
- Planning campaign objectives and associated measurements
- The tech foundations of measurement

4. Now it's your turn! Practical workshop on the platform of your choice

- Focus on a media platform (2 hrs - In sub-groups led by an expert)
- Your choice of one of these platforms:
• Social: Facebook Business Manager
• Display: DV360
• Search: Google Ads, Amazon Sponsored

5. Measuring, managing and optimizing your media plan Measurement and indicators

- Full funnel management and KPIs
- Performance measurement methodologies
- How can I work successfully with my agency?

The key benefits of this training

Understand the media ecosystem and the place of digital in the Media Mix

Make the most of digital media channels

Build and orchestrate your own media strategy

Measure, manage and optimize your long-term media plan

Course approach

Flexible

100% remote format
Synchronous group sessions
(5 live sessions - 15h) and individual asynchronous sessions (10h)

Engaging

Innovative teaching methods
Real-life use cases, virtual meet-up, office hours with speakers

Interactive

Limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

LEARN MORE

Who should attend?

You have the following responsibilities: Acquisition Manager / Communications Manager / Media & Digital Marketing Manager / Global Head of Media / Precision Marketing / Global Online Media & Paid Search Manager?

Or: Social Media Project Manager / Digital & Performance Manager / Paid Media Specialist / Marketing Effectiveness Lead / Senior Media Specialist / Traffic Manager / CMO, CDO?

Do you need to build a digital media plan?

Would you like to challenge or consolidate your programmatic media activations?

Do you need to better understand, control and manage your media investments?

Would you like to improve your skills through practical exchanges with experts and colleagues over 5 pragmatic half-days?

This course is for you!

Prerequisites for registration (single- and multi-company format): activation issues and knowledge of the fundamentals of media activation (omnichannelity, distinctions between paid/owned/earned media, etc.)