Composed of three sessions and an individual workshop, the CRM Reloaded certificate is an intensive program that will enable you to :
– Master new ways of accessing data to better target and measure the impact of your CRM activations.
– Identify the different avenues for innovation in your CRM strategy to make the difference
– Optimize relationship quality and efficiency levers with AI and GenIA for more sustainable marketing
1. A data-first CRM
- - The new playgrounds of customer data
- - Upgrading your first-party strategy
- - From ownership to access : how to leverage the opportunities offered by Data Collaboration?
✔️ Objective: Master the new ways of accessing data in a rapidly changing context