NUMBERLY ACADEMY

CRM Reloaded Certificate

Composed of three sessions and an individual workshop, the CRM Reloaded certificate is an intensive program that will enable you to :
– Master new ways of accessing data to better target and measure the impact of your CRM activations.
– Identify the different avenues for innovation in your CRM strategy to make the difference
– Optimize relationship quality and efficiency levers with AI and GenIA for more sustainable marketing

The essentials

FORMAT

100% remote

Available on an inter- and intra-company basis

DURATION

3 half-days
+
Individual workshop

PRICE

€1 750 (excl. taxes)

NEXT SESSION

Autumn 2024

CRM Reloaded training program

1. A data-first CRM

  • - The new playgrounds of customer data
  • - Upgrading your first-party strategy
  • - From ownership to access : how to leverage the opportunities offered by Data Collaboration?

✔️ Objective: Master the new ways of accessing data in a rapidly changing context

2. An enhanced CRM

  • - How can CRM activation make all the difference?
  • - Innovation opportunities brought about by AI and Gen AI in CRM
  • - Experimental and incremental: towards a more measurable CRM

✔️ Objective: Identify areas for innovation in CRM activation to make a difference

3. A conscious CRM

  • - How can we restore the relationship quality back at the heart of CRM?
  • - How can AI help us reinvent the way we listen to our customers? ?
  • - How can we make CRM, a channel for precision and education,essential for more sustainable marketing? ?

✔️ Objective: Identify the use cases relevant to the deployment of a moreimpact-aware CRM in the broadest sense

4. Individual workshop

  • - My Takeaways: Peer coaching on your CRM challenge

✔️ Objective: Concept assimilation and application to your challenges and action plans

The 4 key contributions of this course


Master new ways of accessing data to better target and measure the impact of CRM strategies


Identify the different areas of innovation in CRM activation to make a difference


Optimizing relationship quality with AI and GenIA for more sustainable marketing


Be able to carry out a self-diagnosis to to challenge your action plan

The pedagogical approach to training

Flexible

A 100% remote format
Synchronous group course (3 live sessions) and asynchronous individual course

Rythmic

Innovative teaching methods
Real use cases, virtual meet-up, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

This course is aimed for people who are passionate about marketing, or who are confronted with strategic questions and issues in this field.
It will help you better understand the terms and the technological and business challenges of data marketing, in particular by giving you the keys to understanding and best practices for designing, enriching and then executing your data-driven marketing action plans (collection, analysis and activation).

Prerequisite for registration (inter and intra-company format): knowledge of relationship marketing fundamentals.

Grégoire Bothorel

Head of Research

Relational marketing

·

Omnichannel strategy

·

Insights

·

Pauline de Navailles

Brand Retail Lead

Data collaboration

·

Clean room

·

CRM

Annia Champsaur

Content & Communication Manager

Sustainability

·

Digital Marketing

·

Artificial Intelligence

Edwyn Gielen

Media trading director

Programmatic

·

Digital Media Strategies

·

Omnichannel activation

Allison Oger

Data Marketing Manager

Acquisition and customer loyalty strategies

·

Insights

·

Campaign management

Discover our other certificates

All of our certificates are available in