CRM Reloaded Certificate – Industry Track

Composed of four sessions including a workshop on the industry of your choice, the CRM Reloaded certificate is an intensive program that will enable you to :
– Master new ways of accessing data to better target and measure the impact of your CRM activations
– Identify the different avenues for innovation in your CRM strategy to make the difference
– Optimize relationship quality and efficiency levers with AI and GenIA for more sustainable and accessible marketing

About the course

FORMAT

100% remote

Available on an inter and intra-company basis

DURATION

16 hours
3 and a half days
+
focus industry

PRICE

€1,850 (excluding taxes)
$2,180

NEXT SESSION

On-demand

Discover the program

CRM Reloaded training program

1. Redefining the business impact of CRM

- The forgotten pillars: Understanding the true value of CRM
- Direct CRM vs Indirect CRM: Which strategy is best for your level of expertise?
- Experimental and incremental:towards a more measurable CRM

✔️ Objective: Restore CRM to its former glory by positioning it as the key to profitability rather than the neglected stepchild of customer acquisition, by learning to adapt to its distribution model, and by re-establishing a reliable performance metric that meets today’s requirements

2. From Strategy to Enhanced Execution: Harnessing Data in the Age of AI

- Data as a driver of strategic insights
- From reactive CRM to predictive CRM: boosting efficiency through AI
- Shared ecosystems: Retail Media and Data Collaboration as new playing fields

✔️ Objective: Turning data into business insights by using AI to drive our effectiveness, and breaking down silos through Retail Media to drive performance in areas where the brand has not traditionally had a foothold

3. The Value Revolution: Emotional Loyalty, Conversational Engagement and Sustainability

- Loyalty beyond the transaction: How does CRM really maximise value?
- Conversational CRM: Delivering a seamless, enhanced customer journey?
- A ‘Conscious’ CRM: Sustainability and accessibility

✔️ Objective: Maximise long-term value (LTV) by moving beyond transactional thinking through emotion and exclusivity, adopt conversational approaches on customer channels (such as WhatsApp), and prepare for the future with a conscious, inclusive and eco-designed CRM

4. Industry track

- Luxury
- Services : banking, travel, insurance, operators...
- FMCG
- Pharma

✔️ Objective: cover the CRM challenges by sector with an expert

The 4 key takeaways of this course

Master new ways of accessing data to better target and measure the impact of CRM strategies

Identify the different areas of innovation in CRM activation to make a difference

Optimizing relationship quality with AI and GenAI for more sustainable marketing

Be able to carry out a self-diagnosis to challenge your action plan

Course approach

Flexible

A 100% remote format
Synchronous group course (4 live sessions) and asynchronous individual course

Engaging

Innovative teaching methods
Real use cases, virtual meet-ups, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, during live sessions with a Numberly expert on each theme

FAQ

Learn more

Who is this course for?

This course is designed for people who are passionate about marketing, or confronted with strategic questions and issues in this field.
It will help you better understand the terms and the technological and business challenges of data marketing, in particular by giving you the keys to understanding as well as the best practices for designing, enriching and then executing your data-driven marketing action plans (collection, analysis and activation).

Prerequisite for registration (inter and intra-company format): a high-level understanding of relationship marketing.